ATOPALM K-Beauty Brand Launches MLE Baby Line in the US

For nearly two decades, ATOPALM has been the top-selling brand for the gentlest baby skin care. From soothing young skin from rashes and sun irritation while providing crucial hydration, ATOPALM has been South Korea’s go-to brand. ATOPALM’s MLE Baby skin care line is now available in the US. Here are all the details.

ATOPALM, K-Beauty’s leading brand dedicated to developing and marketing innovative, affordable clinic-level skincare with a focus on dry, sensitive and combination skin types has been South Korea’s leading brand for baby skin care and now is available in the US through the company’s website and through e-tailers such as Amazon.

ATOPALM’s founder and developer, Dr. Raymond Park launched the MLE formula after successfully using it to treat his infants son’s aggravated case of atopic dermatitis. Ever since, ATOPALM soared to the top of the sales charts in South Korea as the go-to formula to care for the sensitive, tender skin of infants and young children. The MLE formula is a  mimics the structure of a healthy skin barrier, effectively “tricking” the compromised skin barrier into incorporating the healthy ceramides into its skin structure, thus enabling the skin barrier to perform its natural function of drawing in and holding hydration as well as warding off environmental toxins and irritations.

The MLE Baby Line includes ATOPALM Face Cream, ATOPALM Facial Foam Wash, ATOPALM Soothing Gel Lotion, ATOPALM MLE Cream, ATOPALM Mild Shampoo, ATOPALM Top to Toe Body Wash, and ATOPALM MLE Lotion. In addition to the patented MLE formula, the MLE Baby Line products include nature-derived ingredients such as Centella Asiatica, grapeseed oil, sunflower seed oil and Madecassoside to nourish, soothe and promote healthy cell renewal.

Other products in the MLE Baby Line, such as the ATOPALM Soothing Gel Lotion, are additionally fortified with Neopharm’s MLE skin barrier protection formula with Ceramide-9S ™ providing a protective layer to help relieve irritated skin. With Hyaluronic Acid and bamboo derived water to provide hydration and also cooling, it helps calm reddened skin caused by over-exposure to the sun and stresses of the environment. Like all products in the line, the Soothing Gel Lotion, a translucent gel type lotion is light and non-greasy, quickly absorbed,

The ATOPALM MLE Baby Line is also perfect for all skin types and ages, so everyone in the family can use it, with no need to buy additional products. This bonus makes the line budget-friendly. For more information and complete ingredients lists, visit the MLE Baby Line webpage.


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