Because sensitive skin can often begin at the scalp, ATOPALM Mild Shampoo is formulated to care for the skin barrier of the scalp as well as for dry, damaged hair.

ATOPALM, the brand that originally rose to prominence in Korea as care for baby’s skin to soothe rashes and other skin challenges, rapidly expanded to multiple lines for all skin types and ages. Even though the company has since produced variations to accommodate different needs and age groups, the original formula, gentle and protective of baby’s skin, is still the heart and soul. As ATOPALM rises to international recognition with the world’s only skin barrier care that mimics the identical structure of a healthy skin barrier, ATOPALM is returning a sector of its marketing and formulation back to the original core: caring for baby’s skin. The MLE Baby Line, dedicated to protecting and soothing the skin barrier at the youngest age and preparing it for a healthy life, has added ATOPALM Mild Shampoo.

ATOPALM Mild Shampoo is a pH balanced, clear shampoo for gentle cleansing. Formulated with Coconut Oil, it’s ideal for dry, damaged hair and a sensitive scalp. This non-drying, rich lathering shampoo, with patented MLE technology helps strengthen hair and hydrate the scalp. It also contains Biotin and Pro-Vitamin B-5 to provide nutrition and moisture to hair, along with Panthenol to soothe the scalp.

“AT ATOPALM our mission has been to care for all skin types the way a loving parent cares for its child’s skin as well as hair. I know, because I originally treated my infant son with it when he broke out with a harsh case of Atopic dermatitis,” explained Dr. Raymond Park, developer and CEO of ATOPALM. “The MLE Baby Line contains the formula that grew from that original care and made our brand what it is today and threads through all our products and lines and we understand the scalp and hair can be just as in need of sensitive skin care as the rest of the body.”

This gentle shampoo also leaves a protective coating on the scalp to help maintain moisture and protect it from exposure to heat and stresses of the environment. It also contains beneficial natural ingredients including Grape, Jojoba, Sunflower and Safflower seed oils. Even the mild fragrance is naturally derived.

For more information and links to the entire MLE Baby Line, visit the product’s webpage.

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